The mid-2000s underground stir surrounding Studio, the project of Swedish musicians Dan Lissvik and Rasmus Hägg, feels nearly lost to time. West Coast, their seminal 2006 debut, captured a faraway romanticism of Balearic brushed up against Krautrock, disco, dub, and afro-beat, with pop lyricism lifted from new wave, all made modern by two art school grads in Gothenburg. First pressed in a small vinyl-only run via their own Information label, the album has been notably absent from most streaming services, and the internet’s record of its initial impact is all but fossilized from a bygone blog era, while its sound is simply untraceable to any one moment in music.
Presented with a minimalist black circle LP design, the set possessed an uncanny escapist sensibility, underscored by track titles like “Life’s A Beach!” but otherwise entirely on the suggestion of that sound, imagined, displaced, and subconsciously amalgamated. Some called it “the missing link between The Cure and Lindstrøm,” Pitchfork heard Durutti Column and Can, as the duo’s story became swept up in a loosely developing scene — adjacent first to the label Service (Jens Lekman, The Whitest Boy Alive) and later Sincerely Yours (The Tough Alliance, jj) — and a precursor to the 2010s boom at the axis of electronic and psychedelic music guided by indie greats like Caribou, Four Tet, and Darkside. Featuring six free-flowed tracks that glide between hypnotic instrumental terrain and anthemic pop architecture, West Coast succeeded in its premise, a trance-inducing, deja vu-like destination instantly identifiable and endlessly replayable. By late 2007, following its expanded CD repackaging as Yearbook 1, the songs were staples of year-end lists, including best album write-ups by Pitchfork, FACT Magazine, and Rough Trade. While Lissvik and Hägg kept busy, Studio’s proper follow-up never came, thus adding to West Coast’s strange allure and legacy. In 2025, the record sees renewed appreciation, remastered and reissued by Ghostly International.
West Coast took shape throughout much of Studio's existence. The earliest recordings trace back to sessions held at Lissvik’s art school and Hägg’s rehearsal space between 2001 and 2004. During this period, Lissvik co-founded the Service label, creating a platform to release music, produce T-shirts, and host events. Service organized large parties, and the art school served as both a club venue and office, in a style reminiscent of Factory Records and Haçienda. Aside from their three initial 7-inch releases on Service, they kept most of their music to themselves for several years. Hägg remembers, "All these recordings were just piled up and we dusted them off and started to deconstruct and assemble them in a more drawn-out fashion." In 2005, they left Service, flirted with breaking up, and then revisited material and wrote two new songs at Hägg's Ferry Terminal Studio and Lissvik's N.47 studio, which he jokingly dubbed the "Beach Ball of Death sessions" due to the slow processing strain put on his Power Mac G4. Hägg continues, "I had started a disco club night with a friend and we went deep down the rabbit holes of Balearics, space rock, and strange leftfield dancefloor stuff. This probably seeped into Studio's output. Around the same time, with Dan slowing drums down to half tempo, finishing ‘No Comply’ and creating ‘Radio Edit’, the B-side of Studio's first 12", a West Coast blueprint was born.”
Soon songs were finalized and sequenced from countless sketches and layers, and the titles clicked into place after being kicked around for a while. The title for the pulsing, guitar-driven “Self Service” was inspired by Lissvik’s visit to the office of the Paris fashion magazine and chosen to mark their newfound independence. Thematically, a larger vision emerged. “Somehow, I knew I wanted to make a conceptual record that, although only imaginary at that point, could represent or define how our city sounded,” says Lissvik. “I was totally immersed in a word bubble and was really struggling with lyrics for one of our potential instrumentals. While walking back to the studio one day after a lunch break, ‘West Coast’ appeared in my mind. I ran back to the studio, wrote down the lyrics for ‘West Side,’ and suddenly ‘Life’s A Beach!,’ ‘Indo’ and the rest of the potential instrumentals all made sense.”
Sonically, the set represented years of developing taste as well. In the same breadth, they cite DJ Screw, J Dilla, and Joy Division, along with early ‘80s European live DJ sets from the likes of Beppe Loda, DJ Mozart, and Baldelli as reference points. “The anything-goes mentality was very encouraging and was a big cornerstone to the Studio sound,” says Hägg. “But there’s so much more to the picture, we were not that young then and had lots of musical baggage in our suitcases, the new thing was that we finally let it all come through, not bound by any borders that was often the case with music identity in Sweden during the ‘90s.”
West Coast is defined by its swing, an ability to lock into loops and beat-grids while still prioritizing looseness and genuine surprises across long passages with layers constantly appearing and fading from the mix. Songs can momentarily fall out of step or change course, like 10 minutes into the hazy opener “Out There” when the bass line suddenly dips back beat for 4 bars and then returns on the beat, giving way for a dubbed-out breakdown and ascendent finish. Or take the 13-minute “Life’s A Beach!” which eases into a soft, tide-changing crescendo just before the 9-minute mark, returning anew on an optimistic bass line as the guitar gets moody above the shimmering wash. Hägg says, “It always transcended very well live, like an implosion. It’s a very tricky song to play, due to strange rounds so it’s such a relief when one gets there, probably what you hear is a big sigh.”
In the afterglow of the record’s 2007 reception, as their oft-mentioned un-Google-able name and Myspace page made rounds and West Coast was cemented as “one of the finest pieces of electronic music you ́ll hear this year,” per The Guardian, Studio receded from view, clouded behind a mountain of remix requests (including belter for Kylie Minogue and Stockholm’s Shout Out Louds) and label bureaucracy. But both artists, now well into respective careers beyond Studio, have come to peace with West Coast as their most enduring effort together. Lissvik adds, “It serves as a good reminder for me to keep to that decision and promise and to continue exploring and growing.”
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